USA
General Direct Marketing Data
The USA has the best developed and most innovative direct marketing market in the whole world. Approx. 21 mailings reach American households every week.
| Size: | 9,518,287 qkm |
| Population: | 249 million |
| Households: | 101 million |
| Average income per household: | EUR 43,600,- p.a. |
| Age structure | |
| under 18 years | 26% |
| 18-65 years | 61% |
| over 65 years | 13% |
| Economic growth: | 2.3% |
| Rate of inflation: | 2.3% |
| Unemployment rate: | 4.9% |
| Number of companies: | 5.4 million |
