Switzerland
General Direct Marketing Data
Direct Marketing is still on the rise in Switzerland. At present, approx. 140 mailings reach the households every year.
| Size: | 41,284 qkm |
| Population: | 7.1 million |
| Households: | 3.1 million |
| Average income per household: | EUR 23.900,- p.a. |
| Age structure | |
| under 30 years | 36% |
| 30-60 years | 44% |
| over 60 years | 20% |
| Economic growth: | 1.7% |
| Rate of inflation: | 0.5% |
| Unemployment rate: | 5,2% |
