Consumer Addresses Sweden

10 so-called public lists are available based on the telephone book or other public registration authorities. These databases can be selected according to demographic criteria.There is also a governmental file (SPAR) with numerous selection criteria. These addresses can only be rented with the permission of the Swedish data inspection authority.

Lifestyle database

Postiad is the main lifestyle database in Sweden. At present, it contains approx. 1.2 million addresses which are subdivided into 24 fields of interest.Thus , there is a multitude of different possibilities for selection available which cover the most various fields of leisure.

List broking

approx. 400 list broking files.The lists are made up from:

• mail-order buyers from the classic mail-order business
• book club members
• subscribers to magazines and newspapers