Sweden
General Direct Marketing Data
Sweden has a well-developed direct marketing industry. An average of
67 mailings reach Swedish households every year. Unaddressed mailings
are desisted from more and more.
| Size: | 449,964 qkm |
| Distribution: | 24 regions |
| Population: | 8.9 million |
| Households: | 4.2 million |
| Average income per household: | EUR 46,700,- p.a. |
| Age structure | |
| 15-63 years | 64% |
| Economic growth: | 2.5% |
| Rate of inflation: | under 1% |
| Unemployment rate: | 6% |
| Number of companies: | 750,000 |
