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Consumer Addresses Spain
There are two consumer address databases which are based on the
current telephone books and clustered based on additional marketing
information. These databases can only be selected according to demographic
data such as sex and occupation.
Lifestyle database
- The two large lifestyle databases contain beween 600,000
and 1 million addresses.
- 80 selection criteria about lifestyle habits
- 15 sociodemographic characteristics and more than 1.000 criteria
about consumption behaviour
List broking files
List broking is very difficult in Spain and it is hardly possible to
speak of a "market" in this field. The reason for this is the current
data protection act, which is particularly obstructive.A total of approx.
20 list broking files are offered.
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