Spain
General Direct Marketing Data
Until now, direct marketing has still been rarely developed in Spain. It has, however, already reached enormous growth rate. The Spanish market is presently on the rise.
| Size: | 504,782 qkm |
| Population: | 40 million |
| Households: | 12.1 million |
| Average income per household: | EUR 13,700,- p.a. |
| Age structure | |
| under 15 years | 15.9% |
| 20-64 years | 68.2% |
| over 65 years | 15.9% |
| Economic growth: | 2.4% |
| Rate of inflation: | 2.2% |
| Unemployment rate: | 16.9% |
