Slovak Republik
General Direct Marketing Data
Direct marketing is steadily becoming more important. In particular the use of personalized mailings generates a good response. Approx. 3-4 addressed and 45 unaddressed mailings reach Slovakian households each year.
| Size: | 49,035 qkm |
| Population: | 5.4 million |
| Households: | 1.8 million |
| Average income per household: | EUR 5,600,- p.a. |
| Age structure | |
| under 30 years | 45% |
| 30-60 years | 40% |
| over 60 years | 15% |
| Economic growth: | 3.36% |
| Rate of inflation: | 6.6% |
| Unemployment rate: | 12.5% |
