News

EDV-Services international

Do you remember times when IT Services as e.g. address check and elimination of duplicates had been mostly unknown? I guess, you prefer not to remember these times? Fortunately that’s all over and done with now.

Also for international direct marketing-campaigns, IT-Services are not a challenge any more. Schober itself offers the following basic services for Austria, Switzerland, the Netherlands and Belgium:

• Formatting and address analysis with address check, e.g. of salutation
• Check of address validity and match against a database of all localities, street names and ZIP codes
• Match against the movers file
• Elimination of names and addresses that are not suitable for advertising, e.g. bad payers,
  MPS cleaning (see overview below)
• Elimination of duplicates
• Enhancement of media mail code
• Pre-assortment by “infopost” to benefit from postage discounts and faster delivery

Our offer also includes special requirements as e.g. separation by language regions in Switzerland and Belgium and adaptation to different structures of post codes as e.g. in the Netherlands (4703 RC).

Thanks to Schober’s –Consumer Databases in Austria and Switzerland our product portfolio offers also highly qualified data enhancements as well as significant analysis for these countries.

For France this complete basic package can be almost covered through our own services. For further countries as e.g. Great Britain, Spain or Italy we work and rely on experienced partner companies.

Ask us to assist you and profit from our professional IT services.
Email us at international@schober.de. Our international team will be pleased to assist you!

International Direct Marketing Events
in 2003

• La Semaine du Marketing Direct et de la Relation Client
  January 29 – 31, 2003
  CNIT, Paris La Défense
• The International Direct Marketing Fair
  March, 4 –6, 2003
  Earls Court, London
• 20th Annual Catalog Conference
  June 1 – 3, 2003
  Moscone Center, San Francisco
• DMD New York, Conference & Exhibition
  June 2 – 4, 2003
  Jacob K. Javits Convention Center, New York City
• DIMA
  September 7 – 9, 2003
  Congress Center, Düsseldorf
• DMA 26th Annual Conference & Exhibition
  Date: not known yet
  Moscone Center, San Francisco

Direct Marketing in Poland - an increasing market

Also in Poland, direct marketing is becoming more and more important. With its 38 million inhabitants this market should not be disregarded. Direct marketing has been almost unknown until shortly but in the meantime a few mail order companies are doing business there and reach very good results. According to a representative survey published by the Polish direct marketing association, Polish companies spent 53,7% of their marketing budgets in direct marketing in 2000 - showing an upward trend.

Various Data sources

In Poland there are several consumer databases available, amongst them even lifestyle data. The most comprehensive lifestyle database covers data of 1.2 Mio households and 3.7 Mio. persons which can be described with 1,500 different criteria.

Lifestyle-Data

• Socio-demographic Data
• Interests e.g. investments
• Consumption behaviour and intentions
• Income
• Education level

• Responders to Coupon-Catalogues
• Mail order buyers e.g. of cosmetic products
• Mothers with children
• Subscribers of collection cards

List potentials differ from 10,000 to 500,000 addresses.

Do you also want to start activities in Poland?
Just call us - our international team will be happy to assist you when entering the Polish market.

Phone +49 7156 304-430

International@schober.de

List news

Persen Verlag - Austria, Switzerland, Germany
This target group consists of teachers only, who are working at primary schools and secondary modern schools. At PERSEN VERLAG they buy books for school, teaching material, textbooks for teachers as well as educational software. They have been generated by direct mails to schools as well as by recruitment seminars and fairs.

The address file becomes updated after every mailing, which is 5 - 10 times a year. This shows, that it is always up-to-date. This list can not be rented to book sellers or magazines with educational themes. We recommend it especially for tourism, mail order companies for wines, luxury products...

This list is exclusively available at Schober Direct Media.
P.S. For Germany - PERSEN VERLAG can offer 92,500 teachers at home address

PANDA - Austria + Germany

PANDA is at 100 % a subsidiary of the famous WWF, one of the largest independent nature conservation organisations in the world. This environmentally correct range offers the consumer practically everything that is required in everyday life: natural clothing, shoes, cosmetics, stationary, kitchen and household utensils, natural building and furniture materials.

PANDA places high ecological requirements on each article and offers an attractive and environmentally friendly range at reasonable prices.
The strict quality criteria and the selection procedures make sure that the material, manufacture, packaging, consumption and disposal of the articles have as little impact on the environment as possible.

The PANDA customers have an above average education and income, are mostly in their middle age and 71% are female. The customers can be characterised by the following: committed to the environment and are nature orientated, well-established social values and relationships, are open to a nature conscious life-style.

The average order amounts to approximately 100 Euro. Customers are solicited through mailings.

This list is available exclusively from Schober Direct Media.

Pieroth - UK
"High purchasing power" and "well off" are words, who apply especially to these customers living in Great Britain and ordering German and International wines.

With this file you target a well off group, with a high living standard and an upper professional position. Most of them are men, who are open-minded to all pleasant things of live or well-off women who are prepared to spend money for wine and champagne.

All customers dispose of a telephone and react positively towards direct marketing.

The list is specially recommended for
luxury articles, book clubs, Mail-order-offers, fundraisers and articles all around home and garden.

International Consumer Marketing Solutions

Data and addresses for CRM, customer acquisition and market analysis

Selection of the right target group audience is the most important point in your successful acquisition of new customers. Therefore you should rely on the experience and know-how of a well established partner - Schober Direct Media - your specialists for successful international business to consumer marketing.

Ask four our NEW brochure with information on all our international B2C services!

International@schober.de