Consumer Addresses in the Netherlands

There are two consumer address databases available which are based on the current telephone books. These databases can only be selected according to demographic data such as sex and occupation.They cover almost the whole market and contain approx. 6.5 million households, which can be selected according to at least 45 criteria..

Lifestyle database

• There are two large lifestyle databases available which contain between 1.4 and 1.6 million data.
• Based on surveys over 500 resp. 1,000 selection criteria on buying, consumption and lifestyle habits can be generated.
• There is also a database which covers the whole market and contains 6.5 million socio-demographic and 1.6 million lifestyle records. It can be selected according to more than 500 criteria.

List broking

More than 150 list broking files are offered on the Dutch market. The number of addresses ranges from 20,000 to 150,000 addresses. The addresses offered are from the fields of:

• mail-order buyers from different product groups
• book club members
• subscribers to diverse magazines and weeklies
• participants to sweepstakes