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The Netherlands
General Direct Marketing Data
The mailing volume has risen by 290% since 1983. At present, 102 mailings
reach Dutch households every year. Thus, the Netherlands are now in fourth
place across Europe with regard to the volume of direct mail.
| Size: |
41,526 qkm |
| Population: |
15.6 million |
| Households: |
6.83 million |
| Average income per household: |
EUR 20,700,- p.a. |
| Age structure |
|
| under 30 years |
40% |
| 30-60 years |
42% |
| over 60 years |
18% |
| Economic growth: |
3% |
| Rate of inflation: |
1.5% |
| Unemployment rate: |
5.2% |
| Number of companies: |
1.1 million |
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