Consumer Addresses Italy
- 28 million consumer addresses on the market made up from two different sources:
- Approx. 18.5 million telephone book entries
- 47 million entries from the Register of Residents. Matching various lists permit an enrichment with criteria like age, family members, children, etc.
| Data with telephone numbers: | 18.1 million addresses |
| Data with higher purchasing power: | 4 million addresses |
| People with upper living standard: | 1 million addresses |
| Families with children: | 2.3 million addresses |
Lifestyle database
In 2000, the first Lifestyle database started in Italy. Presently there
are approx. 400.000 names available in this database.
List broking
A list market with buyers/prospect data does presently not exist in Italy. Since the law on the protection of privacy prohibits any form of renting as well as buying or trading customer address lists is prohibited.
