Italy
General Direct Marketing Data
Until now, direct marketing is hardly developed in Italy. However, the growth rate for the direct marketing sector is expected to rise in the coming years. Each Italian receives an annual average of 49 mailings, with an increase of 12% per year. Due to very strict data protection regulations, there are only limited possibilites for direct mailings.
| Size: | 301,252 qkm |
| Population: | 57 million |
| Households: | 19.2 million |
| Average income per household: | EUR 23.000,- p.a. |
| Age structure | |
| under 15 years | 17% |
| 15-65 years | 59% |
| over 65 years | 34% |
| Economic growth: | 1.4% |
| Rate of inflation: | 1.8% |
| Unemployment rate: | 12.4% |
| Number of companies: | 2.9 million |
