Great Britain
General Direct Marketing Data
Great Britain is the best developed and most innovative direct marketing market in Europe. At present, over 160 mailings reach English households every year. In 1997, the mailing volume in Great Britain amounted to £ 3.42 million.
| Size: | 244,101 qkm |
| Divisons: | England, Northern Ireland, Scotland, Wales |
| Population: | 59 million |
| Households: | 24.5 million |
| Average income per household: | EUR 20,260,- p.a. |
| Age structure | |
| under 25 years | 31% |
| 25-65 years | 53% |
| over 65 years | 16% |
| Economic growth: | 0.6% |
| Rate of inflation: | 2.1% |
| Unemployment rate: | 6.2% |
