Germany
General Direct Marketing Data
In 2000 the German Direct Marketing Association estimated that almost DM 40 billion were spent on direct marketing. Approx. 87 adressed mailings reach German households every year.
| Size: |
356,970 qkm |
| Division: | 16 states |
| Population: | 82 million |
| Households: | 37.5 million |
| Average income per household: | EUR 29,700,- p.a. (old states) EUR 21,900,- DM p.a. (East Berlin and new states) |
| Age structure | |
| under 15 years | 16% |
| 15-44 years | 42.7% |
| 45-64 years | 25.5% |
| over 65 years | 15.8% |
| Economic growth: | 2.5% |
| Rate of inflation: | 1.9% |
| Unemployment rate: | 9,4% |
| Domestic product: | EUR 1.850 million |
| Number of companies: | 2.1 million |
