France
General Direct Marketing Data
In France direct marketing shows a remarkable growth rate. The mailing rate has now risen by 6.5%. Addressed mailings receive a good response. Each year, approx. 64 mailings reach French households.
| Size: | 543,663 qkm |
| Population: | 60.1 million |
| Households: | 22.5 million |
| Average income per household: | EUR 29,200,- p.a. |
| Age structure | |
| under 20 years | 25.8% |
| 20-64 years | 53.8% |
| over 65 years | 20.4% |
| Economic growth: | 2.4% |
| Rate of inflation: | 1.5% |
| Unemployment rate: | 11.3% |
