Finland
General Direct Marketing Data
Direct Marketing is well accepted. Every year, approx. 52 mailings reach
Finnish households. Data protection is an important matter in Finland.
When using a mailing list, the name of the owner of the address list must
always be given on the mailing.
| Size: | 338,172 qkm |
| Population: | 5.1 million |
| Households: | 2.28 million |
| Average income per household: | EUR 46,700,- p.a. |
| Age structure | |
| under 15 years | 19% |
| 15-64 years | 67% |
| over 65 years | 14% |
| Economic growth: | 3.2% |
| Rate of inflation: | 1.4% |
| Unemployment rate: | 15% |
| Number of companies: | 265,000 |
