Denmark
General Direct Marketing Data
Direct marketing in Denmark accounts for 35% of advertising expenditure;the tendency is rising. Each Danish household receives an average of 50 mailings per year, of which only about 15% are addressed.
| Size: | 43,094 qkm |
| Population: | 5.3 million |
| Households: | 2.4 million |
| Average income per household: | EUR 46,700,- p.a. |
| Age structure | |
| under 15 years | 18% |
| 15-24 years | 12.4% |
| 25-59 years | 50% |
| over 60 years | 19.6% |
| Economic growth: | 3.8% |
| Unemployment rate: | 7.9% |
| Number of companies: | 200,000 |
