Czech Republic
General Direct Marketing Data
Direct marketing has become increasingly important during the past few years. Approx. 20 addressed and 60 unaddressed mailings reach Czech households each year. Mailings account for approx. 16% of the advertising expenditures.
| Size: | 78,866 qkm |
| Population: | 10.3 million |
| Households: | 3.7 million |
| Average income per household: | EUR 16,800,- p.a. |
| Age structure | |
| under 30 years | 40% |
| 30-60 years | 41% |
| over 60 years | 19% |
| Economic growth: | 6.5% |
| Rate of inflation: | 3% |
| Unemployment rate: | 7,9% |
