Belgium
General Direct Marketing Data
The Belgians have a positive attitude towards mailings. Each region should be regarded as a separate market. Mailings should always be written in the regional language.
| Size: | 30,519 qkm |
| Distribution: | 9 provinces |
| Population: | 10.2 million |
| Households: | 4.1 million |
| Average income per household: | EUR 24,200,- p.a. |
| Age structure | |
| under 18 years | 21% |
| 18-64 years | 62% |
| over 65 years | 17% |
| Languages spoken: | Flemish, French, German |
| Economic growth: | 2.3% |
| Rate of inflation: | 1% |
| Unemployment rate: | 8.2% |
| Number of companies: | 700,000 |
