Austria
General Direct Marketing Data
Direct marketing is continuing to increase in Austria. At present 250 mailings reach Austrian households per year. Mail-order campaigns result in a good response. 60% of all Austrians use mail-order and buy by mail. In Austria, it is illegal to carry out telephone marketing to private individuals without business relationship. Also marketing by fax and email to privat individuals are prohibited.
| Size: | 83,585 qkm |
| Population: | 8.1 million |
| Households: | 3.3 million |
| Average income per household: | EUR 23.900,- p.a. |
| Age structure | |
| under 30 years | 39% |
| 30-60 years | 42% |
| over 60 years | 19% |
| Economic growth: | 3.3% |
| Rate of inflation: | 0.9% |
| Unemployment rate: | 4,5% |
